Sit. Stay. Forever.
Sit. Stay. Forever is a Maine-based company that makes and sells safe and sustainable pet products. The company also participated in the Lab’s 2023 Inclusive Entrepreneur Fellowship program.
INDUSTRY Â Pet Supplies
The Business Challenge
To boost sales, Steve realized that he needed to revamp his website and implement a social media strategy. That’s where collaboration with two student teams in the Digital Media master’s program of the College of Professional Studies came into play during the fall 2023 semester.
Revamp Website
Implement A Social Media Strategy
The Project Outcomes
Project Process
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- One class created a brand book, redesigned the Amazon storefront and website, and produced branding videos.
- Students developed a social media growth strategy, conducted hashtag research, and designed product labels.
- An SEO class formulated a strategy with keyword research, competitive analysis, and updated website metadata.
- Both classes collaborated under the guidance of Professor Christina Inge.
Project Deliverables
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- Brand book Design
- Redesigned the Amazon storefront and website
- Produced branding videos
- Social media growth strategy
- Hashtag research
- Designed product labels
- SEO strategy
The strides my company has taken in SEO, website development, videos, images, social media, and more, have been nothing short of remarkable. It feels like hitting the jackpot!
Steve Whitney
Owner of Sit. Stay. Forever in Maine
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