Verbena

Verbena is a casual counter-service café offering weekday lunch, Saturday brunch, and catering services. The Verbena team prepares food from scratch, using local and sustainable ingredients, in a warm and relaxed environment. It serves as a community gathering place where everyone is welcome.

INDUSTRY Food And Beverage

Tags Layout

Digital Marketing Strategy

Content Creation

Social Media Design

The Business Challenge

How to use social media, like Instagram, to convey what Verbena stands for to a wider audience.

Business Development Strategy

Growth and Expansion

The Project Outcomes

Project Process

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A team of seven digital marketing students at Northeastern’s College of Professional Studies worked with the sponsor over a 12-week period to develop a digital marketing strategy.
The student team developed a content calendar based on themes for each day of the week, such as Vegan Wednesday, to make it easier to plan and create content as needed.
The team also created over 30 design templates for themed days, such as National Strawberry Day, including ‘evergreen’ posts that could be used throughout the year.

Project Deliverables

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A comprehensive market research
Developed partnership plans to identify new referral opportunities

I really enjoyed working with the student team. The standouts for me were the tools to increase traffic to our online ordering platform like the QR codes. As a real-world client, I appreciated when it was evident that my business had been researched and things like operating hours/days and Verbena’s voice were worked into the recommendations and design work.